With AI and facial-mapping technology enabling almost anyone to produce deepfake videos, experts are uneasy about the potential ramifications. There are plans to commercialize video deepfakes for the planned metaverse, using technology that can produce fake videos showing people saying and do things they never did in real life. Experts are concerned about disinformation peddlers having better tools to alter or create video images and audio. Fulton Schools Professor Subbarao Kambhampati, an AI expert, agrees the development of the technology may not be a cause for celebration. Kamphampati, who has studied deep fakes, foresees people mistrusting anything they see, creating a need for advances systems of video authentication.