Using a material found to be more conductive than silicon, and building its product vertically rather than horizontally, Ambature Inc. has made a significant innovation in semiconductor chip design. CEO Ron Kelly (pictured) says the company has proven it’s possible to build a vertical structure architecture superconductor through a process that can provide better chips for an array of products. While Ambature’s new technology has been independently tested by NASA’s Jet Propulsion Lab, Kelly says the company also owes much of its success to ASU’s engineering labs. He notes that all but a small percentage of the technology for which Ambature has patent claims has been developed in those labs. (Access to the Phoenix Business Journal online is available only to subscribers.)