Burt’s Bees, a personal care products company describing itself as an “Earth friendly, Natural Personal Care Company” that makes products for health, beauty and personal hygiene, began a campaign last year to encourage more recycling of products materials by consumers and recycling facilities. One of the groups the company turned to for ideas was The Sustainability Consortium at ASU. That led to a collaboration with ASU’s Innovation Space program, which organized teams of Fulton Schools engineering students and ASU design and business students to work on the project. Professor of Practice Cheryl Heller, director of design integration for Innovation Space, says the student teams responded with imaginative solutions. Burt’s Bees, The Sustainability Consortium and other partners are now discussing how to move those ideas into actions and to encourage other consumer products companies to join the cause.