Covid Drives Real Businesses to Tap Deepfake Technology
Images and videos generated by artificial intelligence technology became known as deepfakes, due to the intent of many creators of the imagery to deceive people. Now use of such manipulated images is moving into the mainstream. Major corporations are now using AI-synthesized imagery to enhance their marketing and advertisement — especially as COVID-19 restrictions make conventional videos more difficult to produce. Digitally made models are among the first AI-produced imagery in ads. Subbarao Kambhampati, a Fulton Schools professor of computer science, AI researcher and a former president of the American Association for the Advancement of Artificial Intelligence, says using synthetic models instead of real people might lead to a false sense of accomplishment that people from a wide range of groups are being represented in mass media when that is not actually the reality.